About the job

A Marketing Operations Manager is responsible for managing marketing processes, systems, data, campaigns, and performance reporting. The role works closely with marketing, sales, operations, and technology teams to improve campaign efficiency and support data-driven decision-making.

Responsibilities

• Manage and optimize marketing operations, processes, and workflows.
• Coordinate marketing campaigns and ensure timely execution across channels.
• Manage marketing automation platforms, CRM systems, and related tools.
• Maintain accurate customer, lead, and campaign data.
• Develop dashboards and reports to track marketing performance and KPIs.
• Analyze campaign results and provide insights to improve marketing effectiveness.
• Work closely with Sales, Marketing, Revenue Operations, and Business teams.
• Support lead-generation, lead-scoring, and lead-nurturing processes.
• Monitor marketing funnels and identify opportunities to improve conversion rates.
• Establish and maintain marketing processes, documentation, and operational standards.
• Support budget tracking, vendor coordination, and marketing resource planning.
• Ensure compliance with data-privacy requirements and internal marketing policies.
• Identify opportunities for automation, process improvement, and operational efficiency.
• Conduct data analysis and prepare regular performance reports for management.
• Support strategic marketing initiatives and cross-functional projects.

Minimum Qualifications

• Strong knowledge of marketing operations, campaign management, and marketing processes.
• Experience with CRM and marketing automation platforms.
• Strong knowledge of lead management, lead scoring, and marketing funnels.
• Advanced MS Excel, data analysis, reporting, and dashboard skills.
• Understanding of marketing KPIs such as conversion rate, ROI, CAC, and pipeline.
• Experience with data management, segmentation, and campaign analytics.
• Strong process-improvement and automation skills.
• Good understanding of Sales Operations and Revenue Operations.
• Strong analytical and problem-solving abilities.
• Excellent communication and stakeholder-management skills.
• Strong project-management and organizational skills.
• High attention to detail and data accuracy.
• Knowledge of B2B/SaaS marketing is an advantage.
• Understanding of data privacy and marketing compliance requirements.

More about the company

Freshworks Inc. is a global SaaS (Software-as-a-Service) company that develops cloud-based, AI-powered software for customer service, IT service management, employee service, sales, and business operations. The company focuses on making enterprise software easier to implement, use, and manage. Freshworks says it serves 74,000+ businesses across 120+ countries. Freshworks develops software that helps businesses manage customer and employee interactions and service operations. Its platforms can be used by customer-support teams, IT departments, HR teams, sales teams, and other business functions.

Freshservice – An IT and employee-service platform used for IT service management, asset management, workflows, and business service operations. Freshdesk / Freshdesk Omni – Customer-service software that brings ticketing, messaging, automation, and multiple customer-support channels into a unified environment. Freshsales – CRM software designed to help sales teams manage leads, customer relationships, pipelines, and conversions with built-in AI capabilities. Freddy AI – Freshworks’ AI capabilities that support agents and automate service workflows. Freshworks reports that Freddy AI Agent can help deliver faster resolution times and Freddy AI Copilot can improve agent productivity.

India is an important part of Freshworks’ global technology and engineering operations. The company has a strong presence in Chennai and other Indian locations, with opportunities across engineering, product management, sales, customer success, IT, data, AI and business operations. Freshworks products are also widely used by Indian businesses. For example, Tata Digital, Tata Consumer Products, PharmEasy, Upstox and Pickyourtrail are among organizations featured in Freshworks customer stories.

Freshworks is a global SaaS company that provides AI-powered cloud software for customer service, IT service management, employee service, CRM, and business operations. Founded in 2010, the company has grown into a global software provider serving more than 74,000 businesses across 120+ countries. Its major products include Freshservice, Freshdesk, Freshdesk Omni, Freshsales, and Freddy AI. Freshworks focuses on simplifying business software through intuitive user experiences, automation, cloud technology, and artificial intelligence.